Hi! It's me again.
I frequent a great many beauty/blog sites as is to be expected, considering what I do.
Inevitably, I read that Estee Lauder is the "old lady"brand, and most younger girls or women aren't excited enough about their packaging to use her product. What a shame to judge the entire product by the cover. Some of the cutest most impressive packaging have the worst possible products.
So interesting! When I was a young woman, 20 or 21, the only brands you could buy in the department stores were Estee Lauder, Lancome, Chanel, Princess Marcella Borghese, Clinique and the incredibly modern, Ultima II. We didn't have NARS, MAC, Bobbi Brown, Laura Mercier, Benefit, Urban Decay and all of the other brands that are now considered "regular brands".
A Long Time Ago....
I remember going to the Estee Lauder counter at The Emporium in San Francisco. A saleslady (now they are beauty advisors, makeup artists, sales associates - but not one saleslady among them!) introduced me to Estee Lauder's eye cream at the ripe old age of 20. She was a good sales person, and she also introducd me to Lauder's pressed powder, and a love affair was born.
To this day, I STILL use Estee Lauder's products. Not exclusively because there are SO many different lines, but this line still has some of the best quality products I've ever used. My HG pressed powder is Lucidity Transparency. Perfection for a very fair woman as myself. In the 30 years or so since I first started wearing her powder, I've strayed, tried the newest big thing - and have ALWAYS gone back to that perfect powder. (They'll be back. They ALWAYS come back. What movie or book was that from?)
Estee Lauder's line has reinvented itself many, many times since my first foray into her makeup line when I was 20 years old. She has a great line - love the lipsticks, the blushes, and still prefer "More than Mascara" to any other mascara at this point.
So Bright, So Shiny!
So - yes, there might brighter and shinier and really clever advertisements and packaging on the newer brands. Some lines are fascinating with their glimmer and shimmer and special effects packaging - like a 3-D movie. But - where's the substance?
Don't judge a book by its cover - think of all the beauty opportunities you are missing!
If you haven't tried anything of Lauder's you are SO missing out!
If she's been around this long - she obviously doing something right - and it ain't all smoke and mirrors!